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Research Proposal 4.5

Market Entry Strategy in Cold Chain Logistics for E-commerce Marketplaces: Evidence from Southeast Asia

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Open Banking Marketing Data Privacy
Abstract

This research proposal investigates “Market Entry Strategy in Cold Chain Logistics for E-commerce Marketplaces: Evidence from Southeast Asia” using a systematic literature review. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Market Entry Strategy in Cold Chain Logistics for E-commerce Marketplaces: Evidence from Southeast Asia

ABSTRACT
Market Entry Strategy in Cold Chain Logistics for E-commerce Marketplaces: Evidence from Southeast Asia is unpacked across themes: scalability, costs, equity, and governance. Limitations and future research paths are noted.
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