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Policy Brief 4.7

Market Entry Strategy in Cold Chain Logistics for Hospitality Operators: 2023–2028 Trends

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Abstract

This policy brief investigates “Market Entry Strategy in Cold Chain Logistics for Hospitality Operators: 2023–2028 Trends” using a benchmarking and maturity modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Market Entry Strategy in Cold Chain Logistics for Hospitality Operators: 2023–2028 Trends

ABSTRACT
Market Entry Strategy in Cold Chain Logistics for Hospitality Operators: 2023–2028 Trends is unpacked across themes: costs, equity, benefits, and interoperability. Limitations and future research paths are noted.
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