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Dissertation 4.5

Market Entry Strategy in Cold Chain Logistics for Millennial Consumers: A Comparative Perspective

34
Pages
IEEE
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~ 36–49 mins
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Data Privacy HCI Climate
Abstract

This dissertation investigates “Market Entry Strategy in Cold Chain Logistics for Millennial Consumers: A Comparative Perspective” using a social network analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in Cold Chain Logistics for Millennial Consumers: A Comparative Perspective

ABSTRACT
Market Entry Strategy in Cold Chain Logistics for Millennial Consumers: A Comparative Perspective is unpacked across themes: interoperability, change enablement, benefits, and usability. Limitations and future research paths are noted.
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