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Dissertation 4.7

Market Entry Strategy in Cold Chain Logistics for Mobile Money Users: A Delphi study

13
Pages
Chicago
Style
~ 13–19 mins
Reading Time
AIOps FinTech Education
Abstract

This dissertation investigates “Market Entry Strategy in Cold Chain Logistics for Mobile Money Users: A Delphi study” using a systematic literature review. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Market Entry Strategy in Cold Chain Logistics for Mobile Money Users: A Delphi study

ABSTRACT
Market Entry Strategy in Cold Chain Logistics for Mobile Money Users: A Delphi study is unpacked across themes: risks, scalability, governance, and equity. Limitations and future research paths are noted.
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