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Essay 4.3

Market Entry Strategy in DEI Strategies for SMEs in Sub-Saharan Africa: A Comparative Perspective

8
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Chicago
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~ 8–14 mins
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AIOps Health AR/VR
Abstract

This essay investigates “Market Entry Strategy in DEI Strategies for SMEs in Sub-Saharan Africa: A Comparative Perspective” using a randomized controlled trial design. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Market Entry Strategy in DEI Strategies for SMEs in Sub-Saharan Africa: A Comparative Perspective

ABSTRACT
Market Entry Strategy in DEI Strategies for SMEs in Sub-Saharan Africa: A Comparative Perspective is unpacked across themes: change enablement, ethics, benefits, and governance. Limitations and future research paths are noted.
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