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Case Study 4.8

Market Entry Strategy in Digital Identity for Mobile Money Users: Evidence from Southeast Asia

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~ 9–13 mins
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Esports DevSecOps AI
Abstract

This case study investigates “Market Entry Strategy in Digital Identity for Mobile Money Users: Evidence from Southeast Asia” using a design science research. Through a economic lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Market Entry Strategy in Digital Identity for Mobile Money Users: Evidence from Southeast Asia

ABSTRACT
Market Entry Strategy in Digital Identity for Mobile Money Users: Evidence from Southeast Asia is unpacked across themes: change enablement, usability, KPIs, and costs. Limitations and future research paths are noted.
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