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Case Study 4.3

Market Entry Strategy in E-commerce for Agritech Startups: A Comparative Perspective

14
Pages
IEEE
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~ 14–21 mins
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Tourism FinTech DEI
Abstract

This case study investigates “Market Entry Strategy in E-commerce for Agritech Startups: A Comparative Perspective” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in E-commerce for Agritech Startups: A Comparative Perspective

ABSTRACT
Market Entry Strategy in E-commerce for Agritech Startups: A Comparative Perspective is unpacked across themes: scalability, equity, ethics, and governance. Limitations and future research paths are noted.
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