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Policy Brief 4.9

Market Entry Strategy in E-commerce for Microfinance Institutions: Evidence from South Asia

7
Pages
Chicago
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~ 7–12 mins
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Telemedicine Governance Sociology
Abstract

This policy brief investigates “Market Entry Strategy in E-commerce for Microfinance Institutions: Evidence from South Asia” using a survey-based structural equation modeling. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in E-commerce for Microfinance Institutions: Evidence from South Asia

ABSTRACT
Market Entry Strategy in E-commerce for Microfinance Institutions: Evidence from South Asia is unpacked across themes: scalability, risks, usability, and benefits. Limitations and future research paths are noted.
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