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Policy Brief 4.6

Market Entry Strategy in E-commerce for Millennial Consumers: 2024–2028 Trends

13
Pages
MLA
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~ 13–20 mins
Reading Time
IoT FinTech Food Systems
Abstract

This policy brief investigates “Market Entry Strategy in E-commerce for Millennial Consumers: 2024–2028 Trends” using a mixed-methods case study. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Market Entry Strategy in E-commerce for Millennial Consumers: 2024–2028 Trends

ABSTRACT
Market Entry Strategy in E-commerce for Millennial Consumers: 2024–2028 Trends is unpacked across themes: costs, equity, ethics, and security. Limitations and future research paths are noted.
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