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Coursework 4.8

Market Entry Strategy in E-commerce for Retail Banks: Evidence from East Africa

12
Pages
APA
Style
~ 12–18 mins
Reading Time
Cold Chain DevSecOps Blockchain
Abstract

This coursework investigates “Market Entry Strategy in E-commerce for Retail Banks: Evidence from East Africa” using a panel regression with fixed effects. Through a socio-technical lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Market Entry Strategy in E-commerce for Retail Banks: Evidence from East Africa

ABSTRACT
Market Entry Strategy in E-commerce for Retail Banks: Evidence from East Africa is unpacked across themes: change enablement, KPIs, equity, and governance. Limitations and future research paths are noted.
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