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Research Proposal 4.6

Market Entry Strategy in EdTech for Gen Z Shoppers: 2022–2027 Trends

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Harvard
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~ 15–24 mins
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Abstract

This research proposal investigates “Market Entry Strategy in EdTech for Gen Z Shoppers: 2022–2027 Trends” using a design science research. Through a economic lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Market Entry Strategy in EdTech for Gen Z Shoppers: 2022–2027 Trends

ABSTRACT
Market Entry Strategy in EdTech for Gen Z Shoppers: 2022–2027 Trends is unpacked across themes: equity, interoperability, risks, and usability. Limitations and future research paths are noted.
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