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Case Study 4.7

Market Entry Strategy in EdTech for Mobile Money Users: A qualitative grounded theory

13
Pages
IEEE
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~ 13–20 mins
Reading Time
Education Blockchain CV
Abstract

This case study investigates “Market Entry Strategy in EdTech for Mobile Money Users: A qualitative grounded theory” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Market Entry Strategy in EdTech for Mobile Money Users: A qualitative grounded theory

ABSTRACT
Market Entry Strategy in EdTech for Mobile Money Users: A qualitative grounded theory is unpacked across themes: costs, usability, interoperability, and benefits. Limitations and future research paths are noted.
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