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Dissertation 4.6

Market Entry Strategy in Gaming & Esports for Millennial Consumers: Post-Pandemic Lessons

10
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IEEE
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~ 10–15 mins
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Cloud Telemedicine Energy
Abstract

This dissertation investigates “Market Entry Strategy in Gaming & Esports for Millennial Consumers: Post-Pandemic Lessons” using a Delphi study. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in Gaming & Esports for Millennial Consumers: Post-Pandemic Lessons

ABSTRACT
Market Entry Strategy in Gaming & Esports for Millennial Consumers: Post-Pandemic Lessons is unpacked across themes: ethics, interoperability, equity, and scalability. Limitations and future research paths are noted.
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