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Policy Brief 4.9

Market Entry Strategy in Gaming & Esports for Retail Banks: Evidence from Latin America

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Abstract

This policy brief investigates “Market Entry Strategy in Gaming & Esports for Retail Banks: Evidence from Latin America” using a qualitative grounded theory. Through a institutional lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Market Entry Strategy in Gaming & Esports for Retail Banks: Evidence from Latin America

ABSTRACT
Market Entry Strategy in Gaming & Esports for Retail Banks: Evidence from Latin America is unpacked across themes: risks, interoperability, usability, and change enablement. Limitations and future research paths are noted.
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