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Dissertation 4.7

Market Entry Strategy in Green Finance for Mobile Money Users: A qualitative grounded theory

13
Pages
MLA
Style
~ 13–19 mins
Reading Time
Psychology Risk Green Finance
Abstract

This dissertation investigates “Market Entry Strategy in Green Finance for Mobile Money Users: A qualitative grounded theory” using a randomized controlled trial design. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in Green Finance for Mobile Money Users: A qualitative grounded theory

ABSTRACT
Market Entry Strategy in Green Finance for Mobile Money Users: A qualitative grounded theory is unpacked across themes: usability, change enablement, governance, and security. Limitations and future research paths are noted.
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