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Policy Brief 4.7

Market Entry Strategy in Health Informatics for Cross-functional Tech Teams: Post-Pandemic Lessons

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~ 14–22 mins
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Abstract

This policy brief investigates “Market Entry Strategy in Health Informatics for Cross-functional Tech Teams: Post-Pandemic Lessons” using a event study methodology. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Market Entry Strategy in Health Informatics for Cross-functional Tech Teams: Post-Pandemic Lessons

ABSTRACT
Market Entry Strategy in Health Informatics for Cross-functional Tech Teams: Post-Pandemic Lessons is unpacked across themes: change enablement, costs, security, and benefits. Limitations and future research paths are noted.
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