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Case Study 4.7

Market Entry Strategy in Health Informatics for Retail Banks: Evidence from UK & Ireland

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Tourism Cloud Epidemiology
Abstract

This case study investigates “Market Entry Strategy in Health Informatics for Retail Banks: Evidence from UK & Ireland” using a social network analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Market Entry Strategy in Health Informatics for Retail Banks: Evidence from UK & Ireland

ABSTRACT
Market Entry Strategy in Health Informatics for Retail Banks: Evidence from UK & Ireland is unpacked across themes: ethics, equity, costs, and interoperability. Limitations and future research paths are noted.
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