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Case Study 4.5

Market Entry Strategy in Health Informatics for SMEs in Sub-Saharan Africa: Evidence from North America

36
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MLA
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~ 38–52 mins
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Sociology HCI Supply Chain
Abstract

This case study investigates “Market Entry Strategy in Health Informatics for SMEs in Sub-Saharan Africa: Evidence from North America” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Market Entry Strategy in Health Informatics for SMEs in Sub-Saharan Africa: Evidence from North America

ABSTRACT
Market Entry Strategy in Health Informatics for SMEs in Sub-Saharan Africa: Evidence from North America is unpacked across themes: scalability, security, equity, and KPIs. Limitations and future research paths are noted.
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