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Dissertation 4.9

Market Entry Strategy in InsurTech for K–12 Teachers: Evidence from East Africa

37
Pages
MLA
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~ 39–55 mins
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CV Data Privacy Esports
Abstract

This dissertation investigates “Market Entry Strategy in InsurTech for K–12 Teachers: Evidence from East Africa” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Market Entry Strategy in InsurTech for K–12 Teachers: Evidence from East Africa

ABSTRACT
Market Entry Strategy in InsurTech for K–12 Teachers: Evidence from East Africa is unpacked across themes: security, usability, KPIs, and benefits. Limitations and future research paths are noted.
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