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Essay 4.7

Market Entry Strategy in InsurTech for Mobile Money Users: A qualitative grounded theory

34
Pages
Harvard
Style
~ 36–51 mins
Reading Time
Sociology Leadership InsurTech
Abstract

This essay investigates “Market Entry Strategy in InsurTech for Mobile Money Users: A qualitative grounded theory” using a panel regression with fixed effects. Through a institutional lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

Market Entry Strategy in InsurTech for Mobile Money Users: A qualitative grounded theory

ABSTRACT
Market Entry Strategy in InsurTech for Mobile Money Users: A qualitative grounded theory is unpacked across themes: benefits, ethics, change enablement, and interoperability. Limitations and future research paths are noted.
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