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Dissertation 4.9

Market Entry Strategy in Pharmacovigilance for E-commerce Marketplaces: Post-Pandemic Lessons

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Abstract

This dissertation investigates “Market Entry Strategy in Pharmacovigilance for E-commerce Marketplaces: Post-Pandemic Lessons” using a qualitative grounded theory. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in Pharmacovigilance for E-commerce Marketplaces: Post-Pandemic Lessons

ABSTRACT
Market Entry Strategy in Pharmacovigilance for E-commerce Marketplaces: Post-Pandemic Lessons is unpacked across themes: security, governance, KPIs, and risks. Limitations and future research paths are noted.
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