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Research Proposal 4.2

Market Entry Strategy in Robotic Process Automation for Retail Banks: A Comparative Perspective

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Metaverse IoT Food Systems
Abstract

This research proposal investigates “Market Entry Strategy in Robotic Process Automation for Retail Banks: A Comparative Perspective” using a event study methodology. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Market Entry Strategy in Robotic Process Automation for Retail Banks: A Comparative Perspective

ABSTRACT
Market Entry Strategy in Robotic Process Automation for Retail Banks: A Comparative Perspective is unpacked across themes: benefits, costs, usability, and equity. Limitations and future research paths are noted.
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