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Essay 4.6

Market Entry Strategy in Smart Cities for E-commerce Marketplaces: A Comparative Perspective

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~ 14–23 mins
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Cloud Risk Governance
Abstract

This essay investigates “Market Entry Strategy in Smart Cities for E-commerce Marketplaces: A Comparative Perspective” using a survey-based structural equation modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in Smart Cities for E-commerce Marketplaces: A Comparative Perspective

ABSTRACT
Market Entry Strategy in Smart Cities for E-commerce Marketplaces: A Comparative Perspective is unpacked across themes: governance, costs, scalability, and benefits. Limitations and future research paths are noted.
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