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Policy Brief 4.3

Market Entry Strategy in Smart Cities for Microfinance Institutions: A Comparative Perspective

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~ 15–24 mins
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Abstract

This policy brief investigates “Market Entry Strategy in Smart Cities for Microfinance Institutions: A Comparative Perspective” using a design science research. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in Smart Cities for Microfinance Institutions: A Comparative Perspective

ABSTRACT
Market Entry Strategy in Smart Cities for Microfinance Institutions: A Comparative Perspective is unpacked across themes: ethics, costs, usability, and interoperability. Limitations and future research paths are noted.
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