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Essay 4.8

Market Entry Strategy in Social Media Marketing for Cross-functional Tech Teams: Evidence from Middle East

24
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IEEE
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~ 25–35 mins
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Climate Tourism Logistics
Abstract

This essay investigates “Market Entry Strategy in Social Media Marketing for Cross-functional Tech Teams: Evidence from Middle East” using a Delphi study. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Market Entry Strategy in Social Media Marketing for Cross-functional Tech Teams: Evidence from Middle East

ABSTRACT
Market Entry Strategy in Social Media Marketing for Cross-functional Tech Teams: Evidence from Middle East is unpacked across themes: risks, change enablement, interoperability, and security. Limitations and future research paths are noted.
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