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Dissertation 4.9

Market Entry Strategy in Supply Chain Resilience for E-commerce Marketplaces: 2023–2026 Trends

18
Pages
IEEE
Style
~ 19–26 mins
Reading Time
Finance Green Finance Psychology
Abstract

This dissertation investigates “Market Entry Strategy in Supply Chain Resilience for E-commerce Marketplaces: 2023–2026 Trends” using a topic modeling on open datasets. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Market Entry Strategy in Supply Chain Resilience for E-commerce Marketplaces: 2023–2026 Trends

ABSTRACT
Market Entry Strategy in Supply Chain Resilience for E-commerce Marketplaces: 2023–2026 Trends is unpacked across themes: scalability, benefits, usability, and equity. Limitations and future research paths are noted.
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