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Case Study 4.6

Market Entry Strategy in Supply Chain Resilience for E-commerce Marketplaces: Evidence from UK & Ireland

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Abstract

This case study investigates “Market Entry Strategy in Supply Chain Resilience for E-commerce Marketplaces: Evidence from UK & Ireland” using a panel regression with fixed effects. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in Supply Chain Resilience for E-commerce Marketplaces: Evidence from UK & Ireland

ABSTRACT
Market Entry Strategy in Supply Chain Resilience for E-commerce Marketplaces: Evidence from UK & Ireland is unpacked across themes: governance, ethics, interoperability, and risks. Limitations and future research paths are noted.
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