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Research Proposal 4.7

Market Entry Strategy in Supply Chain Resilience for SMEs in Sub-Saharan Africa: A Comparative Perspective

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Telemedicine Cold Chain Health
Abstract

This research proposal investigates “Market Entry Strategy in Supply Chain Resilience for SMEs in Sub-Saharan Africa: A Comparative Perspective” using a social network analysis. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Market Entry Strategy in Supply Chain Resilience for SMEs in Sub-Saharan Africa: A Comparative Perspective

ABSTRACT
Market Entry Strategy in Supply Chain Resilience for SMEs in Sub-Saharan Africa: A Comparative Perspective is unpacked across themes: scalability, security, interoperability, and KPIs. Limitations and future research paths are noted.
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