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Research Proposal 4.5

Market Entry Strategy in Telemedicine for Mobile Money Users: Evidence from Latin America

22
Pages
Harvard
Style
~ 23–33 mins
Reading Time
AR/VR Supply Chain DEI
Abstract

This research proposal investigates “Market Entry Strategy in Telemedicine for Mobile Money Users: Evidence from Latin America” using a propensity score matching. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Market Entry Strategy in Telemedicine for Mobile Money Users: Evidence from Latin America

ABSTRACT
Market Entry Strategy in Telemedicine for Mobile Money Users: Evidence from Latin America is unpacked across themes: governance, KPIs, costs, and usability. Limitations and future research paths are noted.
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