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Policy Brief 4.7

Market Entry Strategy in Tourism Recovery for NGOs in Global Health: A event study methodology

5
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APA
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~ 5–9 mins
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Health Tourism Public Policy
Abstract

This policy brief investigates “Market Entry Strategy in Tourism Recovery for NGOs in Global Health: A event study methodology” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Market Entry Strategy in Tourism Recovery for NGOs in Global Health: A event study methodology

ABSTRACT
Market Entry Strategy in Tourism Recovery for NGOs in Global Health: A event study methodology is unpacked across themes: governance, scalability, KPIs, and interoperability. Limitations and future research paths are noted.
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