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Case Study 4.5

Market Entry Strategy in Tourism Recovery for NGOs in Global Health: Post-Pandemic Lessons

39
Pages
IEEE
Style
~ 41–58 mins
Reading Time
HCI AI AR/VR
Abstract

This case study investigates “Market Entry Strategy in Tourism Recovery for NGOs in Global Health: Post-Pandemic Lessons” using a event study methodology. Through a institutional lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Market Entry Strategy in Tourism Recovery for NGOs in Global Health: Post-Pandemic Lessons

ABSTRACT
Market Entry Strategy in Tourism Recovery for NGOs in Global Health: Post-Pandemic Lessons is unpacked across themes: benefits, governance, security, and usability. Limitations and future research paths are noted.
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