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Policy Brief 4.2

Market Entry Strategy in Tourism Recovery for Rural Communities: Post-Pandemic Lessons

14
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Harvard
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~ 14–21 mins
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Education Energy FinTech
Abstract

This policy brief investigates “Market Entry Strategy in Tourism Recovery for Rural Communities: Post-Pandemic Lessons” using a Delphi study. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Market Entry Strategy in Tourism Recovery for Rural Communities: Post-Pandemic Lessons

ABSTRACT
Market Entry Strategy in Tourism Recovery for Rural Communities: Post-Pandemic Lessons is unpacked across themes: change enablement, governance, equity, and benefits. Limitations and future research paths are noted.
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