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Case Study 4.5

Mental Health and Adoption Barriers among Agritech Startups — Evidence from Europe

21
Pages
IEEE
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~ 22–31 mins
Reading Time
Marketing Cold Chain Esports
Abstract

This case study investigates “Mental Health and Adoption Barriers among Agritech Startups — Evidence from Europe” using a qualitative grounded theory. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Mental Health and Adoption Barriers among Agritech Startups — Evidence from Europe

ABSTRACT
Mental Health and Adoption Barriers among Agritech Startups — Evidence from Europe is unpacked across themes: KPIs, usability, ethics, and change enablement. Limitations and future research paths are noted.
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