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Research Proposal 4.5

Microfinance Adoption in Millennial Consumers: Market Entry Strategy — A Comparative Perspective

35
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Harvard
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~ 37–53 mins
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Governance Cybersecurity Tourism
Abstract

This research proposal investigates “Microfinance Adoption in Millennial Consumers: Market Entry Strategy — A Comparative Perspective” using a benchmarking and maturity modeling. Through a institutional lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Microfinance Adoption in Millennial Consumers: Market Entry Strategy — A Comparative Perspective

ABSTRACT
Microfinance Adoption in Millennial Consumers: Market Entry Strategy — A Comparative Perspective is unpacked across themes: security, usability, costs, and governance. Limitations and future research paths are noted.
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