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Policy Brief 4.4

Microfinance for E-commerce Marketplaces: Operational Excellence | Evidence from East Africa

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~ 5–10 mins
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Data Privacy UX AIOps
Abstract

This policy brief investigates “Microfinance for E-commerce Marketplaces: Operational Excellence | Evidence from East Africa” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Microfinance for E-commerce Marketplaces: Operational Excellence | Evidence from East Africa

ABSTRACT
Microfinance for E-commerce Marketplaces: Operational Excellence | Evidence from East Africa is unpacked across themes: interoperability, risks, benefits, and costs. Limitations and future research paths are noted.
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