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Case Study 4.7

Natural Language Processing Adoption in Gen Z Shoppers: Customer Experience — Evidence from West Africa

31
Pages
IEEE
Style
~ 32–47 mins
Reading Time
Tourism MLOps AIOps
Abstract

This case study investigates “Natural Language Processing Adoption in Gen Z Shoppers: Customer Experience — Evidence from West Africa” using a propensity score matching. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

Natural Language Processing Adoption in Gen Z Shoppers: Customer Experience — Evidence from West Africa

ABSTRACT
Natural Language Processing Adoption in Gen Z Shoppers: Customer Experience — Evidence from West Africa is unpacked across themes: benefits, interoperability, governance, and costs. Limitations and future research paths are noted.
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