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Policy Brief 4.6

Natural Language Processing Adoption in Millennial Consumers: Customer Experience — Evidence from East Africa

9
Pages
IEEE
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~ 9–15 mins
Reading Time
Psychology Metaverse Impact
Abstract

This policy brief investigates “Natural Language Processing Adoption in Millennial Consumers: Customer Experience — Evidence from East Africa” using a event study methodology. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Natural Language Processing Adoption in Millennial Consumers: Customer Experience — Evidence from East Africa

ABSTRACT
Natural Language Processing Adoption in Millennial Consumers: Customer Experience — Evidence from East Africa is unpacked across themes: usability, KPIs, scalability, and interoperability. Limitations and future research paths are noted.
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