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Case Study 4.5

Open Banking Adoption in Healthcare Providers: Market Entry Strategy — A social network analysis

13
Pages
IEEE
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~ 13–19 mins
Reading Time
Marketing Cybersecurity Health
Abstract

This case study investigates “Open Banking Adoption in Healthcare Providers: Market Entry Strategy — A social network analysis” using a design science research. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Open Banking Adoption in Healthcare Providers: Market Entry Strategy — A social network analysis

ABSTRACT
Open Banking Adoption in Healthcare Providers: Market Entry Strategy — A social network analysis is unpacked across themes: KPIs, interoperability, risks, and ethics. Limitations and future research paths are noted.
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