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Case Study 4.9

Open Banking and Market Entry Strategy among SMEs in Sub-Saharan Africa — Evidence from North America

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FinTech DEI Health
Abstract

This case study investigates “Open Banking and Market Entry Strategy among SMEs in Sub-Saharan Africa — Evidence from North America” using a randomized controlled trial design. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Open Banking and Market Entry Strategy among SMEs in Sub-Saharan Africa — Evidence from North America

ABSTRACT
Open Banking and Market Entry Strategy among SMEs in Sub-Saharan Africa — Evidence from North America is unpacked across themes: scalability, benefits, costs, and risks. Limitations and future research paths are noted.
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