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Report 4.8

Operational Excellence in Social Media Marketing for University Students: A Comparative Perspective

21
Pages
Harvard
Style
~ 22–33 mins
Reading Time
Metaverse Education Sustainability
Abstract

This report investigates “Operational Excellence in Social Media Marketing for University Students: A Comparative Perspective” using a propensity score matching. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Operational Excellence in Social Media Marketing for University Students: A Comparative Perspective

ABSTRACT
Operational Excellence in Social Media Marketing for University Students: A Comparative Perspective is unpacked across themes: equity, security, costs, and KPIs. Limitations and future research paths are noted.
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