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Research Proposal 4.4

Policy And Regulation in Social Media Marketing for Gen Z Shoppers: A randomized controlled trial design

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Cold Chain Blockchain Impact
Abstract

This research proposal investigates “Policy And Regulation in Social Media Marketing for Gen Z Shoppers: A randomized controlled trial design” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Policy And Regulation in Social Media Marketing for Gen Z Shoppers: A randomized controlled trial design

ABSTRACT
Policy And Regulation in Social Media Marketing for Gen Z Shoppers: A randomized controlled trial design is unpacked across themes: interoperability, equity, change enablement, and scalability. Limitations and future research paths are noted.
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