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Policy Brief 4.5

Policy And Regulation in Social Media Marketing for Gen Z Shoppers: Evidence from Benelux

12
Pages
Harvard
Style
~ 12–18 mins
Reading Time
Blockchain Impact NLP
Abstract

This policy brief investigates “Policy And Regulation in Social Media Marketing for Gen Z Shoppers: Evidence from Benelux” using a qualitative grounded theory. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Policy And Regulation in Social Media Marketing for Gen Z Shoppers: Evidence from Benelux

ABSTRACT
Policy And Regulation in Social Media Marketing for Gen Z Shoppers: Evidence from Benelux is unpacked across themes: benefits, costs, usability, and interoperability. Limitations and future research paths are noted.
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