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Report 4.7

Policy And Regulation in Social Media Marketing for Hospitality Operators: A systematic literature review

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~ 22–33 mins
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DEI InsurTech BioMed
Abstract

This report investigates “Policy And Regulation in Social Media Marketing for Hospitality Operators: A systematic literature review” using a design science research. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Policy And Regulation in Social Media Marketing for Hospitality Operators: A systematic literature review

ABSTRACT
Policy And Regulation in Social Media Marketing for Hospitality Operators: A systematic literature review is unpacked across themes: scalability, interoperability, KPIs, and ethics. Limitations and future research paths are noted.
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