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Case Study 4.3

Public Health for Millennial Consumers: Cost–Benefit Analysis | Evidence from East Africa

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~ 7–11 mins
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FinTech Marketing Blockchain
Abstract

This case study investigates “Public Health for Millennial Consumers: Cost–Benefit Analysis | Evidence from East Africa” using a propensity score matching. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Public Health for Millennial Consumers: Cost–Benefit Analysis | Evidence from East Africa

ABSTRACT
Public Health for Millennial Consumers: Cost–Benefit Analysis | Evidence from East Africa is unpacked across themes: benefits, security, risks, and costs. Limitations and future research paths are noted.
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