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Research Proposal 4.8

Public Health for SMEs in Sub-Saharan Africa: Market Entry Strategy | Evidence from Latin America

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Abstract

This research proposal investigates “Public Health for SMEs in Sub-Saharan Africa: Market Entry Strategy | Evidence from Latin America” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Public Health for SMEs in Sub-Saharan Africa: Market Entry Strategy | Evidence from Latin America

ABSTRACT
Public Health for SMEs in Sub-Saharan Africa: Market Entry Strategy | Evidence from Latin America is unpacked across themes: change enablement, scalability, security, and governance. Limitations and future research paths are noted.
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