Scaling And Replication in Social Media Marketing for Gig Workers: Post-Pandemic Lessons

Report 4.6

Scaling And Replication in Social Media Marketing for Gig Workers: Post-Pandemic Lessons

Pages

Harvard

Style

~ 25–36 mins

Reading Time

Food Systems Green Finance Governance

Abstract

This report investigates “Scaling And Replication in Social Media Marketing for Gig Workers: Post-Pandemic Lessons” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Scaling And Replication in Social Media Marketing for Gig Workers: Post-Pandemic Lessons

ABSTRACT

Scaling And Replication in Social Media Marketing for Gig Workers: Post-Pandemic Lessons is unpacked across themes: risks, benefits, ethics, and change enablement. Limitations and future research paths are noted.

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