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Report 4.9

Scaling And Replication in Social Media Marketing for Rural Communities: A Comparative Perspective

31
Pages
Harvard
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~ 32–47 mins
Reading Time
AIOps Risk Public Policy
Abstract

This report investigates “Scaling And Replication in Social Media Marketing for Rural Communities: A Comparative Perspective” using a design science research. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Scaling And Replication in Social Media Marketing for Rural Communities: A Comparative Perspective

ABSTRACT
Scaling And Replication in Social Media Marketing for Rural Communities: A Comparative Perspective is unpacked across themes: costs, ethics, KPIs, and change enablement. Limitations and future research paths are noted.
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