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Research Proposal 4.9

Social Media Marketing Adoption in Agritech Startups: Adoption Barriers — A Comparative Perspective

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Blockchain Impact Data Privacy
Abstract

This research proposal investigates “Social Media Marketing Adoption in Agritech Startups: Adoption Barriers — A Comparative Perspective” using a topic modeling on open datasets. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing Adoption in Agritech Startups: Adoption Barriers — A Comparative Perspective

ABSTRACT
Social Media Marketing Adoption in Agritech Startups: Adoption Barriers — A Comparative Perspective is unpacked across themes: equity, usability, risks, and change enablement. Limitations and future research paths are noted.
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