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Research Proposal 4.2

Social Media Marketing Adoption in Agritech Startups: Human Factors And Usability — A benchmarking and maturity modeling

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MLA
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~ 14–22 mins
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HCI AI Sociology
Abstract

This research proposal investigates “Social Media Marketing Adoption in Agritech Startups: Human Factors And Usability — A benchmarking and maturity modeling” using a design science research. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing Adoption in Agritech Startups: Human Factors And Usability — A benchmarking and maturity modeling

ABSTRACT
Social Media Marketing Adoption in Agritech Startups: Human Factors And Usability — A benchmarking and maturity modeling is unpacked across themes: KPIs, benefits, equity, and costs. Limitations and future research paths are noted.
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