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Case Study 4.4

Social Media Marketing Adoption in Agritech Startups: Roi And Performance Metrics — Post-Pandemic Lessons

27
Pages
IEEE
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~ 28–40 mins
Reading Time
Cybersecurity Esports Cold Chain
Abstract

This case study investigates “Social Media Marketing Adoption in Agritech Startups: Roi And Performance Metrics — Post-Pandemic Lessons” using a systematic literature review. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing Adoption in Agritech Startups: Roi And Performance Metrics — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing Adoption in Agritech Startups: Roi And Performance Metrics — Post-Pandemic Lessons is unpacked across themes: benefits, security, KPIs, and ethics. Limitations and future research paths are noted.
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